communication and cross-pollination

Communication is the key to success in so many ways.

Obviously, I'm the chatty sort. What other type would find it fun to write in an online diary on an almost daily basis? Telling you all about the shop, our artists, events in the area, etc. is a good way to communicate what's going on in my JOOLZ world.

Another way I communicate with our JOOLZ customers is through an irregularly distributed e-newsletter. We try to ask each customer who makes a purchase if she/he wants to be on our newsletter distribution list. Most say yes, while others are so overwhelmed by the amount of e-mail they receive that they decline. We're fine either way and we don't share those e-mail addresses.

In the just-penned July 2008 newsletter, I share the news of the creation of this new blog. You can check it out at www.shopjoolz.com/newsletter_07-08.html. Now the newsletter list knows about the blog and you all reading the blog know about the newsletters. That's what I call "communication and cross-pollination." We'll see how busy the bees are as the hit counters keep track of our visitors.