today's photoshoot

Lights...camera...action.

While there was no filming action at the store today, there were lights and a camera. I really, really, really need to get my act together and take shots of a lot of our inventory. It's (over)time to get the online store back up.

You may remember that my web guy's server company skipped in the middle of the night about 2 years ago and he had to recreate both my website and my web store. That took a LOT of time and effort, for both of us. Uploading the images into the store software again, rewriting all the descriptions, etc. etc. etc. was not high on my priority list, especially as we were preparing to move the store to California. OK, not really - but that 10th of a mile up Main Street did feel like a move to California.

But now I am making it a priority to take the pics and to get the web store up sometime this summer. Here are a few shots I took today - call the store (585.396.3520) if you're interested in owning any of them:

Hook bracelet, lampwork glass beads, sterling silver wire, by Kerry Bogert

Gold vermeil wire-wrapped earrings by Sara Silvio


Flexible collar, mint resin nuggets and silver wire, by Abra Gorby

goodies at the store

It's a balancing act trying to keep the online store packed with goodies and taking things down that have sold in the retail store. Things go up on the site and come down from the site...we're always tweaking it.

Here are some new goodies that we recently put up on the online store:

Sterling silver, garnet and smokey quartz necklace

by Linda Connor Cass

Sterling silver, 18K yellow gold and pearl Stix earrings

by Andrea Lucille

Colored pencils, onyx beads and sterling silver bracelet

by Amy Pfaffman

glory glory halleluia!!!

After months and months of work, I am delighted to announce that the JOOLZ online store is now open!

october newsletter is up

Check out our October 2008 newsletter and subscribe through the website, if you wish.

read all about it

Our September 2008 newsletter has just been posted on the website and should be arriving in subscribers' e-mailboxes soon. If you want to add your e-mail address to the list, you can subscribe through the JOOLZ website. The communication and cross-pollination effort continues.

communication and cross-pollination

Communication is the key to success in so many ways.

Obviously, I'm the chatty sort. What other type would find it fun to write in an online diary on an almost daily basis? Telling you all about the shop, our artists, events in the area, etc. is a good way to communicate what's going on in my JOOLZ world.

Another way I communicate with our JOOLZ customers is through an irregularly distributed e-newsletter. We try to ask each customer who makes a purchase if she/he wants to be on our newsletter distribution list. Most say yes, while others are so overwhelmed by the amount of e-mail they receive that they decline. We're fine either way and we don't share those e-mail addresses.

In the just-penned July 2008 newsletter, I share the news of the creation of this new blog. You can check it out at www.shopjoolz.com/newsletter_07-08.html. Now the newsletter list knows about the blog and you all reading the blog know about the newsletters. That's what I call "communication and cross-pollination." We'll see how busy the bees are as the hit counters keep track of our visitors.